Privacy policy

Last Updated: September 2026

Taif Al Emarat Perfumes (“Taif Al Emarat”, “we”, “us”, or “our”) respects your privacy and is committed to protecting personal data collected through our Lebanon operations.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when you visit or purchase through our Lebanon website, communicate with us, visit our stores, or otherwise interact with our services.

Personal data will be handled in accordance with applicable Lebanese laws and regulations, including Law No. 81 of 10 October 2018 relating to Electronic Transactions and Personal Data.

1. Personal Data We Collect

Depending on how you interact with us, we may collect information including:

·         name;

·         email address;

·         telephone number;

·         billing and delivery address;

·         account information;

·         order and purchase history;

·         payment and transaction information;

·         customer service communications;

·         product reviews and feedback;

·         marketing preferences;

·         IP address;

·         browser and device information;

·         website usage information;

·         cookies and similar technology information; and

·         other information you voluntarily provide.

Payment information may be processed by authorized payment service providers. Complete payment-card information should not be retained by Taif Al Emarat unless necessary, secure, and legally permitted.

2. How We Collect Personal Data

We may collect personal data:

·         directly from you when you place an order, create an account, contact us, or subscribe to communications;

·         automatically through your interaction with our Website;

·         through cookies and similar technologies;

·         from payment, delivery, technology, analytics, marketing, security, and other service providers where permitted; and

·         from other lawful sources.

3. How We Use Personal Data

Personal data may be used to:

·         process and fulfil orders;

·         arrange delivery;

·         process payments and refunds;

·         manage customer accounts;

·         provide customer service;

·         communicate regarding orders;

·         prevent fraud and unauthorized activity;

·         maintain Website and system security;

·         improve products, services, and customer experience;

·         conduct analytics and performance measurement;

·         administer product reviews;

·         comply with legal and regulatory requirements;

·         establish or defend legal rights; and

·         provide marketing communications where permitted by applicable law.

Personal data will be processed for legitimate and specified purposes and in accordance with applicable Lebanese requirements.

4. Marketing Communications

Where required, we will obtain the appropriate consent before using personal data for direct marketing.

Providing your telephone number or email address solely for an order or delivery does not automatically require you to receive promotional communications.

Where permitted, marketing communications may include:

·         product launches;

·         special offers;

·         discounts;

·         promotional campaigns;

·         events; and

·         relevant Taif Al Emarat updates.

You may unsubscribe from marketing communications at any time using the unsubscribe mechanism provided or by contacting us.

Opting out of marketing will not prevent us from sending necessary transactional communications regarding your orders, account, payments, or customer-service requests.

5. Cookies & Similar Technologies

Our Website may use cookies and similar technologies for purposes including:

·         essential Website functionality;

·         remembering preferences;

·         analytics;

·         Website performance;

·         security;

·         measuring advertising effectiveness; and

·         personalized advertising where permitted.

Where legally required, appropriate information or choices will be provided regarding non-essential tracking technologies.

Customers may also control certain cookies through their browser settings.

6. Sharing Personal Data

We do not sell personal data.

Where necessary and legally permitted, personal data may be shared with:

·         Taif Al Emarat group companies;

·         payment processors;

·         banks and financial service providers;

·         delivery and logistics companies;

·         website hosting and technology providers;

·         customer-support providers;

·         analytics and marketing providers;

·         fraud-prevention and cybersecurity providers;

·         professional advisers and auditors;

·         competent government, judicial, or regulatory authorities where required; and

·         a successor or purchaser in connection with a legitimate corporate transaction.

Service providers acting on our behalf are expected to process information only for the applicable purpose and to maintain appropriate safeguards.

7. International Data Transfers

Some Taif Al Emarat group companies and technology or service providers may operate outside Lebanon.

Where personal data is transferred internationally, we will take appropriate measures required by applicable Lebanese law to protect the personal data and ensure that the transfer is carried out lawfully.

8. Data Security

We use appropriate technical and organizational measures designed to protect personal data from:

·         unauthorized access;

·         unlawful processing;

·         accidental loss;

·         unauthorized disclosure;

·         alteration; and

·         destruction.

Security measures may include access controls, encryption where appropriate, secure systems, and internal data-security procedures.

No electronic transmission or storage method can, however, be guaranteed to be completely secure.

9. Data Retention

Personal data will be retained only for as long as reasonably necessary for the purpose for which it was collected and to satisfy applicable:

·         legal;

·         tax;

·         accounting;

·         regulatory;

·         fraud-prevention;

·         contractual; and

·         dispute-resolution requirements.

When personal data is no longer required, appropriate measures will be taken regarding deletion, anonymization, or secure disposal.

10. Your Personal Data Rights

Subject to applicable Lebanese law and any relevant conditions or exceptions, individuals may have rights regarding their personal data, including rights relating to:

·         access to personal data;

·         correction of inaccurate or incomplete information;

·         objection to certain processing;

·         withdrawal of consent where processing relies upon consent; and

·         other rights provided under applicable Lebanese personal-data legislation.

We may request reasonable information to verify the identity of a person submitting a privacy-related request.

11. Children’s Personal Data

Our online store is intended for persons legally capable of entering into the relevant transactions or persons acting with appropriate parental or guardian involvement where required.

We do not intentionally collect children’s personal data for purposes inconsistent with applicable Lebanese law.

12. Fraud Prevention

Where necessary and legally permitted, personal data may be processed and shared with relevant payment providers, financial institutions, security providers, or competent authorities for fraud prevention, security, legal compliance, or investigation of unauthorized transactions.

13. Customer Service Communications

Customer service communications may be retained where reasonably necessary for:

·         resolving customer requests;

·         quality assurance;

·         staff training;

·         dispute resolution;

·         fraud prevention;

·         security; and

·         legal or regulatory compliance.

Where applicable law requires specific notice or consent for recording communications, the applicable requirements will be followed.

14. Product Reviews

When customers voluntarily submit product ratings, reviews, questions, or other content for publication, some of that information may become publicly visible on our Website.

Customers should avoid including sensitive or unnecessary personal information in public reviews.

15. Third-Party Services

Our Website may integrate third-party payment, delivery, analytics, advertising, social media, or technology services.

Where customers interact directly with third-party services, those providers may process personal information under their own privacy policies.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, or applicable legal requirements.

Updates will be published on our Lebanon Website with a revised “Last Updated” date.

Where additional notification or consent is legally required, we will take the appropriate steps.

17. Contact Us

For privacy-related questions or requests, please contact:

Taif Al Emarat – Lebanon Customer Support

Email: support@taifalemarat.com
WhatsApp: +961 79 053 523
Customer Support: +961 79 053 523

Privacy-related requests will be handled in accordance with applicable Lebanese requirements.